Consumer preferences in the Singapore car industry.

• Main Authors: Lee, Cheng Ling., Sim, Noelle Yan Qin., Sng, Janice Wen Jie.
• 其他作者: Tan, Lay Hong
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Business::Marketing::Consumer behavior
• 在線閱讀: http://hdl.handle.net/10356/10479
• 機構: Nanyang Technological University

Our project examines growing trends in the Singapore car industry, as well as evaluating top factors of consideration for local car buyers when it comes to purchasing a car. Identification of upcoming trends has also been done, and based on this, we came up with recommendations on strategies that ca...