Investigating the effectiveness of the use of mass communication for image restoration : using Clarke Quay as a case study.

• Main Authors: Lek, Cheryl Hui Yi., Loh, Marisa Hui Shan., Tan, Doris Miaoshi.
• Other Authors: Yong, Audrey Oi Hing
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Communication
• Online Access: http://hdl.handle.net/10356/10485
• Institution: Nanyang Technological University

This study investigates the effectiveness of the mass communication mediums when used to communicate information about dining and entertainment. It uses the communication of the recent revamp of Clarke Quay, a dining and entertainment venue in Singapore, as a case study. It also makes use of a ‘sou...