Banner advertising on the Internet
With the increasing popularity of the Internet, many businesses are adopting this interactive medium as an alternative outlet to reach their customers. As a result, advertising traffic on the Internet has also increased. The objective of this study is to use the results of the survey in order to she...
Saved in:
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10530 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Nanyang Technological University |
| Summary: | With the increasing popularity of the Internet, many businesses are adopting this interactive medium as an alternative outlet to reach their customers. As a result, advertising traffic on the Internet has also increased. The objective of this study is to use the results of the survey in order to shed light on variables that help increase Internet advertising effectiveness. Where possible, conclusions, recommendations and implications have been drawn and discussed. Through the research and on-line survey, it is found that the use of animation, sex appeal, call to action, cryptic message, simple banner design as well as judicious placement enhances a banner’s effectiveness. |
|---|