Banner advertising on the Internet

With the increasing popularity of the Internet, many businesses are adopting this interactive medium as an alternative outlet to reach their customers. As a result, advertising traffic on the Internet has also increased. The objective of this study is to use the results of the survey in order to she...

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Bibliographic Details
Main Authors: Ng, Hock Yam, Lee, Tan Ling, Tan, Alan Wei Soon
Other Authors: Dana, Teresa Elizabeth
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/10530
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Institution: Nanyang Technological University

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