Banner advertising on the Internet

With the increasing popularity of the Internet, many businesses are adopting this interactive medium as an alternative outlet to reach their customers. As a result, advertising traffic on the Internet has also increased. The objective of this study is to use the results of the survey in order to she...

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Bibliographic Details
Main Authors:	Ng, Hock Yam, Lee, Tan Ling, Tan, Alan Wei Soon
Other Authors:	Dana, Teresa Elizabeth
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Advertising::Advertising method
Online Access:	http://hdl.handle.net/10356/10530
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-10530
record_format	dspace
spelling	sg-ntu-dr.10356-105302023-05-19T05:41:36Z Banner advertising on the Internet Ng, Hock Yam Lee, Tan Ling Tan, Alan Wei Soon Dana, Teresa Elizabeth Nanyang Business School DRNTU::Business::Advertising::Advertising method With the increasing popularity of the Internet, many businesses are adopting this interactive medium as an alternative outlet to reach their customers. As a result, advertising traffic on the Internet has also increased. The objective of this study is to use the results of the survey in order to shed light on variables that help increase Internet advertising effectiveness. Where possible, conclusions, recommendations and implications have been drawn and discussed. Through the research and on-line survey, it is found that the use of animation, sex appeal, call to action, cryptic message, simple banner design as well as judicious placement enhances a banner’s effectiveness. 2008-09-24T07:44:37Z 2008-09-24T07:44:37Z 2000 2000 Final Year Project (FYP) http://hdl.handle.net/10356/10530 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Advertising::Advertising method
spellingShingle	DRNTU::Business::Advertising::Advertising method Ng, Hock Yam Lee, Tan Ling Tan, Alan Wei Soon Banner advertising on the Internet
description	With the increasing popularity of the Internet, many businesses are adopting this interactive medium as an alternative outlet to reach their customers. As a result, advertising traffic on the Internet has also increased. The objective of this study is to use the results of the survey in order to shed light on variables that help increase Internet advertising effectiveness. Where possible, conclusions, recommendations and implications have been drawn and discussed. Through the research and on-line survey, it is found that the use of animation, sex appeal, call to action, cryptic message, simple banner design as well as judicious placement enhances a banner’s effectiveness.
author2	Dana, Teresa Elizabeth
author_facet	Dana, Teresa Elizabeth Ng, Hock Yam Lee, Tan Ling Tan, Alan Wei Soon
format	Final Year Project
author	Ng, Hock Yam Lee, Tan Ling Tan, Alan Wei Soon
author_sort	Ng, Hock Yam
title	Banner advertising on the Internet
title_short	Banner advertising on the Internet
title_full	Banner advertising on the Internet
title_fullStr	Banner advertising on the Internet
title_full_unstemmed	Banner advertising on the Internet
title_sort	banner advertising on the internet
publishDate	2008
url	http://hdl.handle.net/10356/10530
_version_	1770565473259225088

Banner advertising on the Internet

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