Banner advertising on the Internet

• Main Authors: Ng, Hock Yam, Lee, Tan Ling, Tan, Alan Wei Soon
• Other Authors: Dana, Teresa Elizabeth
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Advertising::Advertising method
• Online Access: http://hdl.handle.net/10356/10530
• Institution: Nanyang Technological University

With the increasing popularity of the Internet, many businesses are adopting this interactive medium as an alternative outlet to reach their customers. As a result, advertising traffic on the Internet has also increased. The objective of this study is to use the results of the survey in order to she...