Banner advertising on the Internet

• Main Authors: Ng, Hock Yam, Lee, Tan Ling, Tan, Alan Wei Soon
• 其他作者: Dana, Teresa Elizabeth
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Business::Advertising::Advertising method
• 在線閱讀: http://hdl.handle.net/10356/10530

With the increasing popularity of the Internet, many businesses are adopting this interactive medium as an alternative outlet to reach their customers. As a result, advertising traffic on the Internet has also increased. The objective of this study is to use the results of the survey in order to she...