Green Alert : a strategic public relations plan to increase recycling (in collaboration with SembVISY recycling)

• Main Authors: Ho, Sang Jun, Hoe, Jonathan Wei Chung, Lam, Lynnette May Yan, Wei, Julia Ruyuan
• Other Authors: Hauser, Ellen
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
• Online Access: http://hdl.handle.net/10356/1056
• Institution: Nanyang Technological University

CommFusion is a group of four undergraduates working in alliance with SembVISY Recycling (SVR), a subsidiary company of SembCorp Environmental Management. The Green Alert project aims to accomplish the communication goals and objectives of SVR through a combination of public relations tools. It embo...