Green Alert : a strategic public relations plan to increase recycling (in collaboration with SembVISY recycling)

Green Alert : a strategic public relations plan to increase recycling (in collaboration with SembVISY recycling)

CommFusion is a group of four undergraduates working in alliance with SembVISY Recycling (SVR), a subsidiary company of SembCorp Environmental Management. The Green Alert project aims to accomplish the communication goals and objectives of SVR through a combination of public relations tools. It embo...

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Main Authors: Ho, Sang Jun, Hoe, Jonathan Wei Chung, Lam, Lynnette May Yan, Wei, Julia Ruyuan
Other Authors: Hauser, Ellen
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Online Access:http://hdl.handle.net/10356/1056
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-1056
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spelling sg-ntu-dr.10356-10562019-12-10T14:26:48Z Green Alert : a strategic public relations plan to increase recycling (in collaboration with SembVISY recycling) Ho, Sang Jun Hoe, Jonathan Wei Chung Lam, Lynnette May Yan Wei, Julia Ruyuan Hauser, Ellen Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications CommFusion is a group of four undergraduates working in alliance with SembVISY Recycling (SVR), a subsidiary company of SembCorp Environmental Management. The Green Alert project aims to accomplish the communication goals and objectives of SVR through a combination of public relations tools. It embodies CommFusion’s operative philosophy, which involves integrating various communication tools with an injection of ingenuity. This report describes the key strategies and tools used in the campaign. Bachelor of Communication Studies 2008-09-10T07:14:03Z 2008-09-10T07:14:03Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/1056 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
topic DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
spellingShingle DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Ho, Sang Jun
Hoe, Jonathan Wei Chung
Lam, Lynnette May Yan
Wei, Julia Ruyuan
Green Alert : a strategic public relations plan to increase recycling (in collaboration with SembVISY recycling)
description CommFusion is a group of four undergraduates working in alliance with SembVISY Recycling (SVR), a subsidiary company of SembCorp Environmental Management. The Green Alert project aims to accomplish the communication goals and objectives of SVR through a combination of public relations tools. It embodies CommFusion’s operative philosophy, which involves integrating various communication tools with an injection of ingenuity. This report describes the key strategies and tools used in the campaign.
author2 Hauser, Ellen
author_facet Hauser, Ellen
Ho, Sang Jun
Hoe, Jonathan Wei Chung
Lam, Lynnette May Yan
Wei, Julia Ruyuan
format Final Year Project
author Ho, Sang Jun
Hoe, Jonathan Wei Chung
Lam, Lynnette May Yan
Wei, Julia Ruyuan
author_sort Ho, Sang Jun
title Green Alert : a strategic public relations plan to increase recycling (in collaboration with SembVISY recycling)
title_short Green Alert : a strategic public relations plan to increase recycling (in collaboration with SembVISY recycling)
title_full Green Alert : a strategic public relations plan to increase recycling (in collaboration with SembVISY recycling)
title_fullStr Green Alert : a strategic public relations plan to increase recycling (in collaboration with SembVISY recycling)
title_full_unstemmed Green Alert : a strategic public relations plan to increase recycling (in collaboration with SembVISY recycling)
title_sort green alert : a strategic public relations plan to increase recycling (in collaboration with sembvisy recycling)
publishDate 2008
url http://hdl.handle.net/10356/1056
_version_ 1681042414287978496

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