Green Alert : a strategic public relations plan to increase recycling (in collaboration with SembVISY recycling)

Green Alert : a strategic public relations plan to increase recycling (in collaboration with SembVISY recycling)

CommFusion is a group of four undergraduates working in alliance with SembVISY Recycling (SVR), a subsidiary company of SembCorp Environmental Management. The Green Alert project aims to accomplish the communication goals and objectives of SVR through a combination of public relations tools. It embo...

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Bibliographic Details
Main Authors: Ho, Sang Jun, Hoe, Jonathan Wei Chung, Lam, Lynnette May Yan, Wei, Julia Ruyuan
Other Authors: Hauser, Ellen
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Online Access:http://hdl.handle.net/10356/1056
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Institution: Nanyang Technological University
Description
Summary:CommFusion is a group of four undergraduates working in alliance with SembVISY Recycling (SVR), a subsidiary company of SembCorp Environmental Management. The Green Alert project aims to accomplish the communication goals and objectives of SVR through a combination of public relations tools. It embodies CommFusion’s operative philosophy, which involves integrating various communication tools with an injection of ingenuity. This report describes the key strategies and tools used in the campaign.

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