Theme restaurants : factors affecting diners' choice intention.
This study aims to examine the importance of the theme factor in a diner's choice of a theme restaurant in Singapore, and how other factors in a restaurant's operations are important in purchasing behaviour. These factors include price, ambience, image, location, product merchandise as wel...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10576 |
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| Institution: | Nanyang Technological University |
| Summary: | This study aims to examine the importance of the theme factor in a diner's choice of a theme restaurant in Singapore, and how other factors in a restaurant's operations are important in purchasing behaviour. These factors include price, ambience, image, location, product merchandise as well as food and service quality. A consumer survey was conducted on the patrons of three theme restaurants in Singapore and it is discovered that food quality is the key factor that affected a diner's choice. |
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