Theme restaurants : factors affecting diners' choice intention.

• Main Authors: Lim, William Teck Lim., Ng, Ee Lin., Seng, Jacelyn Mei Tean.
• Other Authors: Murthy, Bvsan
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/10576
• Institution: Nanyang Technological University

This study aims to examine the importance of the theme factor in a diner's choice of a theme restaurant in Singapore, and how other factors in a restaurant's operations are important in purchasing behaviour. These factors include price, ambience, image, location, product merchandise as wel...