Theme restaurants : factors affecting diners' choice intention.

Theme restaurants : factors affecting diners' choice intention.

This study aims to examine the importance of the theme factor in a diner's choice of a theme restaurant in Singapore, and how other factors in a restaurant's operations are important in purchasing behaviour. These factors include price, ambience, image, location, product merchandise as wel...

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Main Authors: Lim, William Teck Lim., Ng, Ee Lin., Seng, Jacelyn Mei Tean.
Other Authors: Murthy, Bvsan
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing::Consumer behavior
Online Access:http://hdl.handle.net/10356/10576
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-10576
record_format dspace
spelling sg-ntu-dr.10356-105762023-05-19T06:24:02Z Theme restaurants : factors affecting diners' choice intention. Lim, William Teck Lim. Ng, Ee Lin. Seng, Jacelyn Mei Tean. Murthy, Bvsan Nanyang Business School DRNTU::Business::Marketing::Consumer behavior This study aims to examine the importance of the theme factor in a diner's choice of a theme restaurant in Singapore, and how other factors in a restaurant's operations are important in purchasing behaviour. These factors include price, ambience, image, location, product merchandise as well as food and service quality. A consumer survey was conducted on the patrons of three theme restaurants in Singapore and it is discovered that food quality is the key factor that affected a diner's choice. 2008-09-24T07:45:21Z 2008-09-24T07:45:21Z 1999 1999 Final Year Project (FYP) http://hdl.handle.net/10356/10576 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing::Consumer behavior
spellingShingle DRNTU::Business::Marketing::Consumer behavior
Lim, William Teck Lim.
Ng, Ee Lin.
Seng, Jacelyn Mei Tean.
Theme restaurants : factors affecting diners' choice intention.
description This study aims to examine the importance of the theme factor in a diner's choice of a theme restaurant in Singapore, and how other factors in a restaurant's operations are important in purchasing behaviour. These factors include price, ambience, image, location, product merchandise as well as food and service quality. A consumer survey was conducted on the patrons of three theme restaurants in Singapore and it is discovered that food quality is the key factor that affected a diner's choice.
author2 Murthy, Bvsan
author_facet Murthy, Bvsan
Lim, William Teck Lim.
Ng, Ee Lin.
Seng, Jacelyn Mei Tean.
format Final Year Project
author Lim, William Teck Lim.
Ng, Ee Lin.
Seng, Jacelyn Mei Tean.
author_sort Lim, William Teck Lim.
title Theme restaurants : factors affecting diners' choice intention.
title_short Theme restaurants : factors affecting diners' choice intention.
title_full Theme restaurants : factors affecting diners' choice intention.
title_fullStr Theme restaurants : factors affecting diners' choice intention.
title_full_unstemmed Theme restaurants : factors affecting diners' choice intention.
title_sort theme restaurants : factors affecting diners' choice intention.
publishDate 2008
url http://hdl.handle.net/10356/10576
_version_ 1770567330273689600

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