The war between SingTel and M1.
The aim of this study is to examine the marketing strategies of two mobile service providers -- SingTel Mobile and MobileOne (M1). Interviews with the management and staff of the two companies are carried out and surveys are also conducted to find out consumers' perceptions of the two companie...
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| Main Authors: | , , |
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| 其他作者: | |
| 格式: | Final Year Project |
| 出版: |
2008
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| 主題: | |
| 在線閱讀: | http://hdl.handle.net/10356/10587 |
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| 機構: | Nanyang Technological University |