A study on postponed purchase behaviour in Singapore

A study on postponed purchase behaviour in Singapore

In a retail climate where there is stiff competition amongst retailers and numerous sales, customers may tend to postpone their purchase during non-sales periods and wait for sales. Our descriptive research on Singaporean consumers shows they have an inclination towards displaying postponed purchasi...

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Main Authors: Lim, Jeanne Gek Bee, Lu, Geok Hong, Neo, Dorothy Bin Sin
Other Authors: Nanyang Business School
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing::Consumer behavior
Online Access:http://hdl.handle.net/10356/10647
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-10647
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spelling sg-ntu-dr.10356-106472023-05-19T05:41:37Z A study on postponed purchase behaviour in Singapore Lim, Jeanne Gek Bee Lu, Geok Hong Neo, Dorothy Bin Sin Nanyang Business School DRNTU::Business::Marketing::Consumer behavior In a retail climate where there is stiff competition amongst retailers and numerous sales, customers may tend to postpone their purchase during non-sales periods and wait for sales. Our descriptive research on Singaporean consumers shows they have an inclination towards displaying postponed purchasing behaviour. We also investigated the demographics and attitude of consumers who displayed postponed purchase behaviour towards sales. 2008-09-24T07:46:03Z 2008-09-24T07:46:03Z 1999 1999 Final Year Project (FYP) http://hdl.handle.net/10356/10647 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing::Consumer behavior
spellingShingle DRNTU::Business::Marketing::Consumer behavior
Lim, Jeanne Gek Bee
Lu, Geok Hong
Neo, Dorothy Bin Sin
A study on postponed purchase behaviour in Singapore
description In a retail climate where there is stiff competition amongst retailers and numerous sales, customers may tend to postpone their purchase during non-sales periods and wait for sales. Our descriptive research on Singaporean consumers shows they have an inclination towards displaying postponed purchasing behaviour. We also investigated the demographics and attitude of consumers who displayed postponed purchase behaviour towards sales.
author2 Nanyang Business School
author_facet Nanyang Business School
Lim, Jeanne Gek Bee
Lu, Geok Hong
Neo, Dorothy Bin Sin
format Final Year Project
author Lim, Jeanne Gek Bee
Lu, Geok Hong
Neo, Dorothy Bin Sin
author_sort Lim, Jeanne Gek Bee
title A study on postponed purchase behaviour in Singapore
title_short A study on postponed purchase behaviour in Singapore
title_full A study on postponed purchase behaviour in Singapore
title_fullStr A study on postponed purchase behaviour in Singapore
title_full_unstemmed A study on postponed purchase behaviour in Singapore
title_sort study on postponed purchase behaviour in singapore
publishDate 2008
url http://hdl.handle.net/10356/10647
_version_ 1770563908510154752

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