A study on postponed purchase behaviour in Singapore

• Main Authors: Lim, Jeanne Gek Bee, Lu, Geok Hong, Neo, Dorothy Bin Sin
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/10647
• Institution: Nanyang Technological University

In a retail climate where there is stiff competition amongst retailers and numerous sales, customers may tend to postpone their purchase during non-sales periods and wait for sales. Our descriptive research on Singaporean consumers shows they have an inclination towards displaying postponed purchasi...