Trust in prescription drug brand websites : website trust cues, attitude toward the website, and behavioral intentions

Direct-to-consumer (DTC) prescription drug brand websites, as a form of DTC advertising, are receiving increasing attention due to the growing number and importance as an ad and a consumer information source. This study examined consumer trust in a DTC website as an important factor influencing cons...

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Main Authors: Huh, Jisu, Shin, Wonsun
Other Authors: Wee Kim Wee School of Communication and Information
Format: Article
Language:English
Published: 2013
Subjects:
Online Access:https://hdl.handle.net/10356/107174
http://hdl.handle.net/10220/18045
http://dx.doi.org/10.1080/10810730.2013.798386
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Institution: Nanyang Technological University
Language: English
id sg-ntu-dr.10356-107174
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spelling sg-ntu-dr.10356-1071742019-12-06T22:26:01Z Trust in prescription drug brand websites : website trust cues, attitude toward the website, and behavioral intentions Huh, Jisu Shin, Wonsun Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication Direct-to-consumer (DTC) prescription drug brand websites, as a form of DTC advertising, are receiving increasing attention due to the growing number and importance as an ad and a consumer information source. This study examined consumer trust in a DTC website as an important factor influencing consumers' attitude toward the website and behavioral intention. Applying the conceptual framework of website trust, the particular focus of investigation was the effect of the website trust cue factor on consumers' perceived DTC website trust and subsequent attitudinal and behavioral responses. Results show a significant relation between the website trust cue factor and consumers' perceived DTC website trust. Perceived DTC website trust, in turn, was found to be significantly associated with consumers' attitude toward the DTC website and behavioral intention. 2013-12-05T01:24:05Z 2019-12-06T22:26:01Z 2013-12-05T01:24:05Z 2019-12-06T22:26:01Z 2013 2013 Journal Article Huh, J., & Shin, W. (2013). Trust in prescription drug brand websites : website trust cues, attitude toward the website, and behavioral intentions. Journal of health communication, 1-22. https://hdl.handle.net/10356/107174 http://hdl.handle.net/10220/18045 http://dx.doi.org/10.1080/10810730.2013.798386 en Journal of health communication
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
language English
topic DRNTU::Social sciences::Communication::Promotional communication
spellingShingle DRNTU::Social sciences::Communication::Promotional communication
Huh, Jisu
Shin, Wonsun
Trust in prescription drug brand websites : website trust cues, attitude toward the website, and behavioral intentions
description Direct-to-consumer (DTC) prescription drug brand websites, as a form of DTC advertising, are receiving increasing attention due to the growing number and importance as an ad and a consumer information source. This study examined consumer trust in a DTC website as an important factor influencing consumers' attitude toward the website and behavioral intention. Applying the conceptual framework of website trust, the particular focus of investigation was the effect of the website trust cue factor on consumers' perceived DTC website trust and subsequent attitudinal and behavioral responses. Results show a significant relation between the website trust cue factor and consumers' perceived DTC website trust. Perceived DTC website trust, in turn, was found to be significantly associated with consumers' attitude toward the DTC website and behavioral intention.
author2 Wee Kim Wee School of Communication and Information
author_facet Wee Kim Wee School of Communication and Information
Huh, Jisu
Shin, Wonsun
format Article
author Huh, Jisu
Shin, Wonsun
author_sort Huh, Jisu
title Trust in prescription drug brand websites : website trust cues, attitude toward the website, and behavioral intentions
title_short Trust in prescription drug brand websites : website trust cues, attitude toward the website, and behavioral intentions
title_full Trust in prescription drug brand websites : website trust cues, attitude toward the website, and behavioral intentions
title_fullStr Trust in prescription drug brand websites : website trust cues, attitude toward the website, and behavioral intentions
title_full_unstemmed Trust in prescription drug brand websites : website trust cues, attitude toward the website, and behavioral intentions
title_sort trust in prescription drug brand websites : website trust cues, attitude toward the website, and behavioral intentions
publishDate 2013
url https://hdl.handle.net/10356/107174
http://hdl.handle.net/10220/18045
http://dx.doi.org/10.1080/10810730.2013.798386
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