Trust in prescription drug brand websites : website trust cues, attitude toward the website, and behavioral intentions

• Main Authors: Huh, Jisu, Shin, Wonsun
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2013
• Subjects: DRNTU::Social sciences::Communication::Promotional communication
• Online Access: https://hdl.handle.net/10356/107174; http://hdl.handle.net/10220/18045; http://dx.doi.org/10.1080/10810730.2013.798386
• Institution: Nanyang Technological University

Direct-to-consumer (DTC) prescription drug brand websites, as a form of DTC advertising, are receiving increasing attention due to the growing number and importance as an ad and a consumer information source. This study examined consumer trust in a DTC website as an important factor influencing cons...