Trust in prescription drug brand websites : website trust cues, attitude toward the website, and behavioral intentions
Direct-to-consumer (DTC) prescription drug brand websites, as a form of DTC advertising, are receiving increasing attention due to the growing number and importance as an ad and a consumer information source. This study examined consumer trust in a DTC website as an important factor influencing cons...
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Article |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | https://hdl.handle.net/10356/107174 http://hdl.handle.net/10220/18045 http://dx.doi.org/10.1080/10810730.2013.798386 |
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| Institution: | Nanyang Technological University |
| Language: | English |