Banking on graduates : a longitudinal study.

• المؤلفون الرئيسيون: Chow, Han Siong., Goh, Thong., Lek, Evelyn Mei-Je.
• مؤلفون آخرون: Gerrard, Philip
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Finance::Banking
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/10858

The study was conducted to identify the bank products/services used by the well educated in three defined stages of their life cycle, and to study the effects of the perceived mean usefulness and the number of bank products/services used in relation to the satisfaction of the respondents. A survey w...