Banking on graduates : a longitudinal study.
The study was conducted to identify the bank products/services used by the well educated in three defined stages of their life cycle, and to study the effects of the perceived mean usefulness and the number of bank products/services used in relation to the satisfaction of the respondents. A survey w...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10858 |
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| Institution: | Nanyang Technological University |
| Summary: | The study was conducted to identify the bank products/services used by the well educated in three defined stages of their life cycle, and to study the effects of the perceived mean usefulness and the number of bank products/services used in relation to the satisfaction of the respondents. A survey was administered to eighty undergraduates and ninety graduates from the School of Accountancy and Business, Nanyang Technological University. |
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