Banking on graduates : a longitudinal study.

Banking on graduates : a longitudinal study.

The study was conducted to identify the bank products/services used by the well educated in three defined stages of their life cycle, and to study the effects of the perceived mean usefulness and the number of bank products/services used in relation to the satisfaction of the respondents. A survey w...

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Main Authors: Chow, Han Siong., Goh, Thong., Lek, Evelyn Mei-Je.
Other Authors: Gerrard, Philip
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Finance::Banking
Online Access:http://hdl.handle.net/10356/10858
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-10858
record_format dspace
spelling sg-ntu-dr.10356-108582023-05-19T05:41:38Z Banking on graduates : a longitudinal study. Chow, Han Siong. Goh, Thong. Lek, Evelyn Mei-Je. Gerrard, Philip Nanyang Business School DRNTU::Business::Finance::Banking The study was conducted to identify the bank products/services used by the well educated in three defined stages of their life cycle, and to study the effects of the perceived mean usefulness and the number of bank products/services used in relation to the satisfaction of the respondents. A survey was administered to eighty undergraduates and ninety graduates from the School of Accountancy and Business, Nanyang Technological University. 2008-09-24T07:48:21Z 2008-09-24T07:48:21Z 1999 1999 Final Year Project (FYP) http://hdl.handle.net/10356/10858 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Finance::Banking
spellingShingle DRNTU::Business::Finance::Banking
Chow, Han Siong.
Goh, Thong.
Lek, Evelyn Mei-Je.
Banking on graduates : a longitudinal study.
description The study was conducted to identify the bank products/services used by the well educated in three defined stages of their life cycle, and to study the effects of the perceived mean usefulness and the number of bank products/services used in relation to the satisfaction of the respondents. A survey was administered to eighty undergraduates and ninety graduates from the School of Accountancy and Business, Nanyang Technological University.
author2 Gerrard, Philip
author_facet Gerrard, Philip
Chow, Han Siong.
Goh, Thong.
Lek, Evelyn Mei-Je.
format Final Year Project
author Chow, Han Siong.
Goh, Thong.
Lek, Evelyn Mei-Je.
author_sort Chow, Han Siong.
title Banking on graduates : a longitudinal study.
title_short Banking on graduates : a longitudinal study.
title_full Banking on graduates : a longitudinal study.
title_fullStr Banking on graduates : a longitudinal study.
title_full_unstemmed Banking on graduates : a longitudinal study.
title_sort banking on graduates : a longitudinal study.
publishDate 2008
url http://hdl.handle.net/10356/10858
_version_ 1770567294459576320

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