Banking on graduates : a longitudinal study.

• Main Authors: Chow, Han Siong., Goh, Thong., Lek, Evelyn Mei-Je.
• Other Authors: Gerrard, Philip
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Finance::Banking
• Online Access: http://hdl.handle.net/10356/10858
• Institution: Nanyang Technological University

The study was conducted to identify the bank products/services used by the well educated in three defined stages of their life cycle, and to study the effects of the perceived mean usefulness and the number of bank products/services used in relation to the satisfaction of the respondents. A survey w...