Common factors influencing consumers' choice and return patronage of food establishments in Singapore.

The objective of this study is to investigate the common factors influencing both consumers' choice and return patronage of food establishments in Singapore. The study purports to establish this common link across sit-in restaurants, fast food outlets and hawker centres, and concludes with spec...

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Main Authors: Chew, Lay Hong., Lim, Anthony., Yeo, Li Sze.
Other Authors: Leung-Wong, Roberta
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/10953
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-10953
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spelling sg-ntu-dr.10356-109532023-05-19T03:30:05Z Common factors influencing consumers' choice and return patronage of food establishments in Singapore. Chew, Lay Hong. Lim, Anthony. Yeo, Li Sze. Leung-Wong, Roberta Nanyang Business School DRNTU::Business::Marketing::Consumer behavior The objective of this study is to investigate the common factors influencing both consumers' choice and return patronage of food establishments in Singapore. The study purports to establish this common link across sit-in restaurants, fast food outlets and hawker centres, and concludes with specific recommendations for the respective establishment. 2008-09-24T07:49:22Z 2008-09-24T07:49:22Z 2000 2000 Final Year Project (FYP) http://hdl.handle.net/10356/10953 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing::Consumer behavior
spellingShingle DRNTU::Business::Marketing::Consumer behavior
Chew, Lay Hong.
Lim, Anthony.
Yeo, Li Sze.
Common factors influencing consumers' choice and return patronage of food establishments in Singapore.
description The objective of this study is to investigate the common factors influencing both consumers' choice and return patronage of food establishments in Singapore. The study purports to establish this common link across sit-in restaurants, fast food outlets and hawker centres, and concludes with specific recommendations for the respective establishment.
author2 Leung-Wong, Roberta
author_facet Leung-Wong, Roberta
Chew, Lay Hong.
Lim, Anthony.
Yeo, Li Sze.
format Final Year Project
author Chew, Lay Hong.
Lim, Anthony.
Yeo, Li Sze.
author_sort Chew, Lay Hong.
title Common factors influencing consumers' choice and return patronage of food establishments in Singapore.
title_short Common factors influencing consumers' choice and return patronage of food establishments in Singapore.
title_full Common factors influencing consumers' choice and return patronage of food establishments in Singapore.
title_fullStr Common factors influencing consumers' choice and return patronage of food establishments in Singapore.
title_full_unstemmed Common factors influencing consumers' choice and return patronage of food establishments in Singapore.
title_sort common factors influencing consumers' choice and return patronage of food establishments in singapore.
publishDate 2008
url http://hdl.handle.net/10356/10953
_version_ 1770563983818883072