Common factors influencing consumers' choice and return patronage of food establishments in Singapore.
The objective of this study is to investigate the common factors influencing both consumers' choice and return patronage of food establishments in Singapore. The study purports to establish this common link across sit-in restaurants, fast food outlets and hawker centres, and concludes with spec...
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2008
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sg-ntu-dr.10356-109532023-05-19T03:30:05Z Common factors influencing consumers' choice and return patronage of food establishments in Singapore. Chew, Lay Hong. Lim, Anthony. Yeo, Li Sze. Leung-Wong, Roberta Nanyang Business School DRNTU::Business::Marketing::Consumer behavior The objective of this study is to investigate the common factors influencing both consumers' choice and return patronage of food establishments in Singapore. The study purports to establish this common link across sit-in restaurants, fast food outlets and hawker centres, and concludes with specific recommendations for the respective establishment. 2008-09-24T07:49:22Z 2008-09-24T07:49:22Z 2000 2000 Final Year Project (FYP) http://hdl.handle.net/10356/10953 Nanyang Technological University application/pdf |
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Nanyang Technological University |
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Singapore Singapore |
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DRNTU::Business::Marketing::Consumer behavior Chew, Lay Hong. Lim, Anthony. Yeo, Li Sze. Common factors influencing consumers' choice and return patronage of food establishments in Singapore. |
description |
The objective of this study is to investigate the common factors influencing both consumers' choice and return patronage of food establishments in Singapore. The study purports to establish this common link across sit-in restaurants, fast food outlets and hawker centres, and concludes with specific recommendations for the respective establishment. |
author2 |
Leung-Wong, Roberta |
author_facet |
Leung-Wong, Roberta Chew, Lay Hong. Lim, Anthony. Yeo, Li Sze. |
format |
Final Year Project |
author |
Chew, Lay Hong. Lim, Anthony. Yeo, Li Sze. |
author_sort |
Chew, Lay Hong. |
title |
Common factors influencing consumers' choice and return patronage of food establishments in Singapore. |
title_short |
Common factors influencing consumers' choice and return patronage of food establishments in Singapore. |
title_full |
Common factors influencing consumers' choice and return patronage of food establishments in Singapore. |
title_fullStr |
Common factors influencing consumers' choice and return patronage of food establishments in Singapore. |
title_full_unstemmed |
Common factors influencing consumers' choice and return patronage of food establishments in Singapore. |
title_sort |
common factors influencing consumers' choice and return patronage of food establishments in singapore. |
publishDate |
2008 |
url |
http://hdl.handle.net/10356/10953 |
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1770563983818883072 |