Common factors influencing consumers' choice and return patronage of food establishments in Singapore.

• Main Authors: Chew, Lay Hong., Lim, Anthony., Yeo, Li Sze.
• Other Authors: Leung-Wong, Roberta
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/10953
• Institution: Nanyang Technological University

The objective of this study is to investigate the common factors influencing both consumers' choice and return patronage of food establishments in Singapore. The study purports to establish this common link across sit-in restaurants, fast food outlets and hawker centres, and concludes with spec...