Common factors influencing consumers' choice and return patronage of food establishments in Singapore.

The objective of this study is to investigate the common factors influencing both consumers' choice and return patronage of food establishments in Singapore. The study purports to establish this common link across sit-in restaurants, fast food outlets and hawker centres, and concludes with spec...

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Bibliographic Details
Main Authors: Chew, Lay Hong., Lim, Anthony., Yeo, Li Sze.
Other Authors: Leung-Wong, Roberta
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/10953
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Institution: Nanyang Technological University
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