Brand equity as a predictor of market share.

The study addresses the issue of how brand equity can affect the market share of the company. Thus, the factors of brand equity will also in turn affect market share. As such, this paper seeks to identify the extent in which such factors affect market share and the predictive value of brand equity a...

Full description

Saved in:

Bibliographic Details
Main Authors:	Lim, Daphne Lian Eng., Koh, Hwei Mei., Loh, Eunice Puay San.
Other Authors:	Tan, Benjamin Lin Boon
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Advertising::Product
Online Access:	http://hdl.handle.net/10356/11172
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-11172
record_format	dspace
spelling	sg-ntu-dr.10356-111722023-05-19T03:30:05Z Brand equity as a predictor of market share. Lim, Daphne Lian Eng. Koh, Hwei Mei. Loh, Eunice Puay San. Tan, Benjamin Lin Boon Nanyang Business School DRNTU::Business::Advertising::Product The study addresses the issue of how brand equity can affect the market share of the company. Thus, the factors of brand equity will also in turn affect market share. As such, this paper seeks to identify the extent in which such factors affect market share and the predictive value of brand equity as a whole. 2008-09-24T07:52:01Z 2008-09-24T07:52:01Z 2000 2000 Final Year Project (FYP) http://hdl.handle.net/10356/11172 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Advertising::Product
spellingShingle	DRNTU::Business::Advertising::Product Lim, Daphne Lian Eng. Koh, Hwei Mei. Loh, Eunice Puay San. Brand equity as a predictor of market share.
description	The study addresses the issue of how brand equity can affect the market share of the company. Thus, the factors of brand equity will also in turn affect market share. As such, this paper seeks to identify the extent in which such factors affect market share and the predictive value of brand equity as a whole.
author2	Tan, Benjamin Lin Boon
author_facet	Tan, Benjamin Lin Boon Lim, Daphne Lian Eng. Koh, Hwei Mei. Loh, Eunice Puay San.
format	Final Year Project
author	Lim, Daphne Lian Eng. Koh, Hwei Mei. Loh, Eunice Puay San.
author_sort	Lim, Daphne Lian Eng.
title	Brand equity as a predictor of market share.
title_short	Brand equity as a predictor of market share.
title_full	Brand equity as a predictor of market share.
title_fullStr	Brand equity as a predictor of market share.
title_full_unstemmed	Brand equity as a predictor of market share.
title_sort	brand equity as a predictor of market share.
publishDate	2008
url	http://hdl.handle.net/10356/11172
_version_	1770567528514322432

Brand equity as a predictor of market share.

Similar Items