Exploratory studies of MTV Asia : a marketing cmmunications perspective.

• Main Authors: Chan, Charmaine Pin Ping., Kuo, Lay Ing.
• 其他作者: Low, Peter Issac Siow Siam
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Business::Marketing::Communication
• 在線閱讀: http://hdl.handle.net/10356/11175

This study seeks to explore the (positive/negative)attitudes and perceptions of MTV Asia's target customer group in Singapore in relation to variables like its programming philosophy, marketing, brand name, image, veejays and content/presentation of it's programs. Results showed that young...