Debit cards in Singapore
The focus of this study is on teenagers and young adults who are the main customers of debit cards. The study aims to determine the factors, both antecedent variables and socialization agents, that have an influence on the ownership and usage of debit cards; and also identify the attributes in debit...
محفوظ في:
المؤلفون الرئيسيون: | , , |
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مؤلفون آخرون: | |
التنسيق: | Final Year Project |
منشور في: |
2008
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الموضوعات: | |
الوصول للمادة أونلاين: | http://hdl.handle.net/10356/11280 |
الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
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المؤسسة: | Nanyang Technological University |
الملخص: | The focus of this study is on teenagers and young adults who are the main customers of debit cards. The study aims to determine the factors, both antecedent variables and socialization agents, that have an influence on the ownership and usage of debit cards; and also identify the attributes in debit cards in general that are perceived to be important by consumers when deciding to subscribe to a debit card. |
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