Consumer preferences and its implications on the effectiveness of commercial web sites.

This paper is an attempt to identify the criteria that influences the consumers’ use of the Web site, rank the criteria and assess the implications of the ranked criteria on the effectiveness of a Web site.

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Bibliographic Details
Main Authors:	Goh, Sock Boon., Tham, Su Mei., Lim, Lee Hwa.
Other Authors:	Xia, Yang
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Consumer behavior
Online Access:	http://hdl.handle.net/10356/11339
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-11339
record_format	dspace
spelling	sg-ntu-dr.10356-113392023-05-19T05:41:41Z Consumer preferences and its implications on the effectiveness of commercial web sites. Goh, Sock Boon. Tham, Su Mei. Lim, Lee Hwa. Xia, Yang Nanyang Business School DRNTU::Business::Marketing::Consumer behavior This paper is an attempt to identify the criteria that influences the consumers’ use of the Web site, rank the criteria and assess the implications of the ranked criteria on the effectiveness of a Web site. 2008-09-24T07:53:49Z 2008-09-24T07:53:49Z 2001 2001 Final Year Project (FYP) http://hdl.handle.net/10356/11339 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Consumer behavior
spellingShingle	DRNTU::Business::Marketing::Consumer behavior Goh, Sock Boon. Tham, Su Mei. Lim, Lee Hwa. Consumer preferences and its implications on the effectiveness of commercial web sites.
description	This paper is an attempt to identify the criteria that influences the consumers’ use of the Web site, rank the criteria and assess the implications of the ranked criteria on the effectiveness of a Web site.
author2	Xia, Yang
author_facet	Xia, Yang Goh, Sock Boon. Tham, Su Mei. Lim, Lee Hwa.
format	Final Year Project
author	Goh, Sock Boon. Tham, Su Mei. Lim, Lee Hwa.
author_sort	Goh, Sock Boon.
title	Consumer preferences and its implications on the effectiveness of commercial web sites.
title_short	Consumer preferences and its implications on the effectiveness of commercial web sites.
title_full	Consumer preferences and its implications on the effectiveness of commercial web sites.
title_fullStr	Consumer preferences and its implications on the effectiveness of commercial web sites.
title_full_unstemmed	Consumer preferences and its implications on the effectiveness of commercial web sites.
title_sort	consumer preferences and its implications on the effectiveness of commercial web sites.
publishDate	2008
url	http://hdl.handle.net/10356/11339
_version_	1770565327599435776

Consumer preferences and its implications on the effectiveness of commercial web sites.

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