Consumer preferences and its implications on the effectiveness of commercial web sites.

• Main Authors: Goh, Sock Boon., Tham, Su Mei., Lim, Lee Hwa.
• Other Authors: Xia, Yang
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/11339
• Institution: Nanyang Technological University

This paper is an attempt to identify the criteria that influences the consumers’ use of the Web site, rank the criteria and assess the implications of the ranked criteria on the effectiveness of a Web site.