Assessing the emotional impact of colour and music in an online environment.

Assessing the emotional impact of colour and music in an online environment.

The purpose of this reserach is to study the impact of music and colour on consumers' emotional responses in an online environment. Specifically,this research aims to find out how consumers' emotional states may be influenced when they surf Web sites that are different in colours and play...

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Main Authors: Chin, Siow Wei., Ong, Carol Tse Ying., Tan, Jieu Hui.
Other Authors: Tan, Benjamin Lin Boon
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing
Online Access:http://hdl.handle.net/10356/11374
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-11374
record_format dspace
spelling sg-ntu-dr.10356-113742023-05-19T06:24:05Z Assessing the emotional impact of colour and music in an online environment. Chin, Siow Wei. Ong, Carol Tse Ying. Tan, Jieu Hui. Tan, Benjamin Lin Boon Nanyang Business School DRNTU::Business::Marketing The purpose of this reserach is to study the impact of music and colour on consumers' emotional responses in an online environment. Specifically,this research aims to find out how consumers' emotional states may be influenced when they surf Web sites that are different in colours and play music of different tempi. 2008-09-24T07:54:14Z 2008-09-24T07:54:14Z 2001 2001 Final Year Project (FYP) http://hdl.handle.net/10356/11374 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing
spellingShingle DRNTU::Business::Marketing
Chin, Siow Wei.
Ong, Carol Tse Ying.
Tan, Jieu Hui.
Assessing the emotional impact of colour and music in an online environment.
description The purpose of this reserach is to study the impact of music and colour on consumers' emotional responses in an online environment. Specifically,this research aims to find out how consumers' emotional states may be influenced when they surf Web sites that are different in colours and play music of different tempi.
author2 Tan, Benjamin Lin Boon
author_facet Tan, Benjamin Lin Boon
Chin, Siow Wei.
Ong, Carol Tse Ying.
Tan, Jieu Hui.
format Final Year Project
author Chin, Siow Wei.
Ong, Carol Tse Ying.
Tan, Jieu Hui.
author_sort Chin, Siow Wei.
title Assessing the emotional impact of colour and music in an online environment.
title_short Assessing the emotional impact of colour and music in an online environment.
title_full Assessing the emotional impact of colour and music in an online environment.
title_fullStr Assessing the emotional impact of colour and music in an online environment.
title_full_unstemmed Assessing the emotional impact of colour and music in an online environment.
title_sort assessing the emotional impact of colour and music in an online environment.
publishDate 2008
url http://hdl.handle.net/10356/11374
_version_ 1770565898512367616

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