Assessing the emotional impact of colour and music in an online environment.

• المؤلفون الرئيسيون: Chin, Siow Wei., Ong, Carol Tse Ying., Tan, Jieu Hui.
• مؤلفون آخرون: Tan, Benjamin Lin Boon
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/11374
• المؤسسة: Nanyang Technological University

The purpose of this reserach is to study the impact of music and colour on consumers' emotional responses in an online environment. Specifically,this research aims to find out how consumers' emotional states may be influenced when they surf Web sites that are different in colours and play...