Assessing the emotional impact of colour and music in an online environment.

• Main Authors: Chin, Siow Wei., Ong, Carol Tse Ying., Tan, Jieu Hui.
• Other Authors: Tan, Benjamin Lin Boon
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing
• Online Access: http://hdl.handle.net/10356/11374
• Institution: Nanyang Technological University

The purpose of this reserach is to study the impact of music and colour on consumers' emotional responses in an online environment. Specifically,this research aims to find out how consumers' emotional states may be influenced when they surf Web sites that are different in colours and play...