Fads : when wants become needs.

The illogical behaviour of Hello Kitty fanatics gave birth to the idea for this Applied Research Project (ARP) – to conceptualize the determinants of fads with an aim to provide an insight into how to profit from fads.

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Bibliographic Details
Main Authors:	Chin, Yee Mien., Choong, Amy Jyy Jiun., Teo, Terence Wei Werne.
Other Authors:	Teo, Jack Cheng Chuah
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Consumer behavior
Online Access:	http://hdl.handle.net/10356/11414
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-11414
record_format	dspace
spelling	sg-ntu-dr.10356-114142023-05-19T05:41:38Z Fads : when wants become needs. Chin, Yee Mien. Choong, Amy Jyy Jiun. Teo, Terence Wei Werne. Teo, Jack Cheng Chuah Nanyang Business School DRNTU::Business::Marketing::Consumer behavior The illogical behaviour of Hello Kitty fanatics gave birth to the idea for this Applied Research Project (ARP) – to conceptualize the determinants of fads with an aim to provide an insight into how to profit from fads. 2008-09-24T07:54:42Z 2008-09-24T07:54:42Z 2001 2001 Final Year Project (FYP) http://hdl.handle.net/10356/11414 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Consumer behavior
spellingShingle	DRNTU::Business::Marketing::Consumer behavior Chin, Yee Mien. Choong, Amy Jyy Jiun. Teo, Terence Wei Werne. Fads : when wants become needs.
description	The illogical behaviour of Hello Kitty fanatics gave birth to the idea for this Applied Research Project (ARP) – to conceptualize the determinants of fads with an aim to provide an insight into how to profit from fads.
author2	Teo, Jack Cheng Chuah
author_facet	Teo, Jack Cheng Chuah Chin, Yee Mien. Choong, Amy Jyy Jiun. Teo, Terence Wei Werne.
format	Final Year Project
author	Chin, Yee Mien. Choong, Amy Jyy Jiun. Teo, Terence Wei Werne.
author_sort	Chin, Yee Mien.
title	Fads : when wants become needs.
title_short	Fads : when wants become needs.
title_full	Fads : when wants become needs.
title_fullStr	Fads : when wants become needs.
title_full_unstemmed	Fads : when wants become needs.
title_sort	fads : when wants become needs.
publishDate	2008
url	http://hdl.handle.net/10356/11414
_version_	1770564025022676992

Fads : when wants become needs.

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