Fads : when wants become needs.

• Main Authors: Chin, Yee Mien., Choong, Amy Jyy Jiun., Teo, Terence Wei Werne.
• Other Authors: Teo, Jack Cheng Chuah
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/11414
• Institution: Nanyang Technological University

The illogical behaviour of Hello Kitty fanatics gave birth to the idea for this Applied Research Project (ARP) – to conceptualize the determinants of fads with an aim to provide an insight into how to profit from fads.