Fads : when wants become needs.

The illogical behaviour of Hello Kitty fanatics gave birth to the idea for this Applied Research Project (ARP) – to conceptualize the determinants of fads with an aim to provide an insight into how to profit from fads.

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Bibliographic Details
Main Authors: Chin, Yee Mien., Choong, Amy Jyy Jiun., Teo, Terence Wei Werne.
Other Authors: Teo, Jack Cheng Chuah
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/11414
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Institution: Nanyang Technological University

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