Information quality and service quality as drivers of user satisfaction in on-line brokerages.
Our paper explores the drivers of user satisfaction with regard to on-line brokerages. The SERVQUAL's five dimensions of service quality have been used as the basis of our model, as well two additional factors (price and information quality)that we have found to be of importance.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/11456 |
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| Institution: | Nanyang Technological University |
| Summary: | Our paper explores the drivers of user satisfaction with regard to on-line brokerages. The SERVQUAL's five dimensions of service quality have been used as the basis of our model, as well two additional factors (price and information quality)that we have found to be of importance. |
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