Information quality and service quality as drivers of user satisfaction in on-line brokerages.

• Main Authors: Chua, Lian Poh., Heng, Ching Jet., Soh, Daniel Wee Hong.
• Other Authors: Das, Amit
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Customer services
• Online Access: http://hdl.handle.net/10356/11456
• Institution: Nanyang Technological University

Our paper explores the drivers of user satisfaction with regard to on-line brokerages. The SERVQUAL's five dimensions of service quality have been used as the basis of our model, as well two additional factors (price and information quality)that we have found to be of importance.