Exploratory study on the effectiveness of Internet marketing used in Singapore hotel industry.
This exploratory study seeks to examine the effectiveness of Internet Marketing in the hotel industry in Singapore through analysing the differences between the travel agents expectations of service and hotels’ understanding of those expectations.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/11581 |
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| Institution: | Nanyang Technological University |
| Summary: | This exploratory study seeks to examine the effectiveness of Internet Marketing in the hotel industry in Singapore through analysing the differences between the travel agents expectations of service and hotels’ understanding of those expectations. |
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