Consumer behavior of females in color cosmetics.
To find out the consumer behavior of females in color cosmetics with respect to their frequency of purchase, their brands purchased, product attributes they looked for, switching patterns and purchasing factors.
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| Main Authors: | , , |
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| 其他作者: | |
| 格式: | Final Year Project |
| 出版: |
2008
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| 主題: | |
| 在線閱讀: | http://hdl.handle.net/10356/11673 |
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| 機構: | Nanyang Technological University |