Consumer behavior of females in color cosmetics.

• Main Authors: Lee, Florence Yen Ching., Chan, Pui Yeng., Chan, Hui Peng.
• Other Authors: Tan, Thomas Tsu Wee
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/11673
• Institution: Nanyang Technological University

To find out the consumer behavior of females in color cosmetics with respect to their frequency of purchase, their brands purchased, product attributes they looked for, switching patterns and purchasing factors.