Consumer behavior of females in color cosmetics.

• المؤلفون الرئيسيون: Lee, Florence Yen Ching., Chan, Pui Yeng., Chan, Hui Peng.
• مؤلفون آخرون: Tan, Thomas Tsu Wee
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing::Consumer behavior
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/11673
• المؤسسة: Nanyang Technological University

To find out the consumer behavior of females in color cosmetics with respect to their frequency of purchase, their brands purchased, product attributes they looked for, switching patterns and purchasing factors.