When love blossom: a campaign on pregnancy for the parents-to-be in Singapore.

When love blossom: a campaign on pregnancy for the parents-to-be in Singapore.

This paper presents the collaboration between aLife and a group of three final-year students, Chen Jieting, Lim Si Min, and Mok Kai Lynn, from Wee Kim Wee School of Communication and Information, Nanyang Technological University (NTU). This communication campaign sets out to increase awareness and p...

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Main Authors: Lim, Si Min., Mok, Kai Lynn., Chen, Jieting.
Other Authors: Mak, Angela Ka Ying
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Online Access:http://hdl.handle.net/10356/1196
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-1196
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spelling sg-ntu-dr.10356-11962019-12-10T12:02:35Z When love blossom: a campaign on pregnancy for the parents-to-be in Singapore. Lim, Si Min. Mok, Kai Lynn. Chen, Jieting. Mak, Angela Ka Ying Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns This paper presents the collaboration between aLife and a group of three final-year students, Chen Jieting, Lim Si Min, and Mok Kai Lynn, from Wee Kim Wee School of Communication and Information, Nanyang Technological University (NTU). This communication campaign sets out to increase awareness and participation levels aLife and also impact the pregnancy scene in Singapore. Through measurement of the campaign’s total advertising equivalent value, the campaign has achieved substantial media coverage. This paper detailed our research that directed the communication plans, strategies and implementations for our campaign, and an evaluation of our efforts. Bachelor of Communication Studies 2008-09-10T07:15:19Z 2008-09-10T07:15:19Z 2007 2007 Final Year Project (FYP) http://hdl.handle.net/10356/1196 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
country Singapore
collection DR-NTU
topic DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
spellingShingle DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Lim, Si Min.
Mok, Kai Lynn.
Chen, Jieting.
When love blossom: a campaign on pregnancy for the parents-to-be in Singapore.
description This paper presents the collaboration between aLife and a group of three final-year students, Chen Jieting, Lim Si Min, and Mok Kai Lynn, from Wee Kim Wee School of Communication and Information, Nanyang Technological University (NTU). This communication campaign sets out to increase awareness and participation levels aLife and also impact the pregnancy scene in Singapore. Through measurement of the campaign’s total advertising equivalent value, the campaign has achieved substantial media coverage. This paper detailed our research that directed the communication plans, strategies and implementations for our campaign, and an evaluation of our efforts.
author2 Mak, Angela Ka Ying
author_facet Mak, Angela Ka Ying
Lim, Si Min.
Mok, Kai Lynn.
Chen, Jieting.
format Final Year Project
author Lim, Si Min.
Mok, Kai Lynn.
Chen, Jieting.
author_sort Lim, Si Min.
title When love blossom: a campaign on pregnancy for the parents-to-be in Singapore.
title_short When love blossom: a campaign on pregnancy for the parents-to-be in Singapore.
title_full When love blossom: a campaign on pregnancy for the parents-to-be in Singapore.
title_fullStr When love blossom: a campaign on pregnancy for the parents-to-be in Singapore.
title_full_unstemmed When love blossom: a campaign on pregnancy for the parents-to-be in Singapore.
title_sort when love blossom: a campaign on pregnancy for the parents-to-be in singapore.
publishDate 2008
url http://hdl.handle.net/10356/1196
_version_ 1681046025041608704

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