When love blossom: a campaign on pregnancy for the parents-to-be in Singapore.

• Main Authors: Lim, Si Min., Mok, Kai Lynn., Chen, Jieting.
• Other Authors: Mak, Angela Ka Ying
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: http://hdl.handle.net/10356/1196
• Institution: Nanyang Technological University

This paper presents the collaboration between aLife and a group of three final-year students, Chen Jieting, Lim Si Min, and Mok Kai Lynn, from Wee Kim Wee School of Communication and Information, Nanyang Technological University (NTU). This communication campaign sets out to increase awareness and p...