Branding proposal for Charles & Keith : a hands-on approach to understanding brands.

• Main Authors: Ng, Kian Pin., Shea, Lay Koon.
• 其他作者: Lee, Wai Peng
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
• 在線閱讀: http://hdl.handle.net/10356/1277

This paper aims to explore the concept of branding with a proposal which will provide a branding direction for Charles & Keith, a local footwear retailer.