Integrated marketing communications campaign for a foreign film distributor: heritage link.

Integrated marketing communications campaign for a foreign film distributor: heritage link.

This report aims to show how Integrated Marketing Communications (IMC) can be effective in promoting Heritage Link, a 'foreign' film distribution. The history and concept of IMC is briefly explained, and a detailed proposal for Heritage Link follows.

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Bibliographic Details
Main Authors: Boon, Janine Hui Tzern., Chia, Edmund Wee Kiat., Ng, Lena Shok Hui., Wong, Jason Chee Weng.
Other Authors: Lee, Chun Wah
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Online Access:http://hdl.handle.net/10356/1332
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Institution: Nanyang Technological University
Description
Summary:This report aims to show how Integrated Marketing Communications (IMC) can be effective in promoting Heritage Link, a 'foreign' film distribution. The history and concept of IMC is briefly explained, and a detailed proposal for Heritage Link follows.

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