Integrated marketing communications campaign for a foreign film distributor: heritage link.

• Main Authors: Boon, Janine Hui Tzern., Chia, Edmund Wee Kiat., Ng, Lena Shok Hui., Wong, Jason Chee Weng.
• Other Authors: Lee, Chun Wah
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
• Online Access: http://hdl.handle.net/10356/1332
• Institution: Nanyang Technological University

This report aims to show how Integrated Marketing Communications (IMC) can be effective in promoting Heritage Link, a 'foreign' film distribution. The history and concept of IMC is briefly explained, and a detailed proposal for Heritage Link follows.