Integrated marketing communications campaign for a foreign film distributor: heritage link.

This report aims to show how Integrated Marketing Communications (IMC) can be effective in promoting Heritage Link, a 'foreign' film distribution. The history and concept of IMC is briefly explained, and a detailed proposal for Heritage Link follows.

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Bibliographic Details
Main Authors:	Boon, Janine Hui Tzern., Chia, Edmund Wee Kiat., Ng, Lena Shok Hui., Wong, Jason Chee Weng.
Other Authors:	Lee, Chun Wah
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Online Access:	http://hdl.handle.net/10356/1332
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-1332
record_format	dspace
spelling	sg-ntu-dr.10356-13322019-12-10T13:08:23Z Integrated marketing communications campaign for a foreign film distributor: heritage link. Boon, Janine Hui Tzern. Chia, Edmund Wee Kiat. Ng, Lena Shok Hui. Wong, Jason Chee Weng. Lee, Chun Wah Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications This report aims to show how Integrated Marketing Communications (IMC) can be effective in promoting Heritage Link, a 'foreign' film distribution. The history and concept of IMC is briefly explained, and a detailed proposal for Heritage Link follows. Bachelor of Communication Studies 2008-09-10T07:16:16Z 2008-09-10T07:16:16Z 2002 2002 Final Year Project (FYP) http://hdl.handle.net/10356/1332 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
country	Singapore
collection	DR-NTU
topic	DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
spellingShingle	DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications Boon, Janine Hui Tzern. Chia, Edmund Wee Kiat. Ng, Lena Shok Hui. Wong, Jason Chee Weng. Integrated marketing communications campaign for a foreign film distributor: heritage link.
description	This report aims to show how Integrated Marketing Communications (IMC) can be effective in promoting Heritage Link, a 'foreign' film distribution. The history and concept of IMC is briefly explained, and a detailed proposal for Heritage Link follows.
author2	Lee, Chun Wah
author_facet	Lee, Chun Wah Boon, Janine Hui Tzern. Chia, Edmund Wee Kiat. Ng, Lena Shok Hui. Wong, Jason Chee Weng.
format	Final Year Project
author	Boon, Janine Hui Tzern. Chia, Edmund Wee Kiat. Ng, Lena Shok Hui. Wong, Jason Chee Weng.
author_sort	Boon, Janine Hui Tzern.
title	Integrated marketing communications campaign for a foreign film distributor: heritage link.
title_short	Integrated marketing communications campaign for a foreign film distributor: heritage link.
title_full	Integrated marketing communications campaign for a foreign film distributor: heritage link.
title_fullStr	Integrated marketing communications campaign for a foreign film distributor: heritage link.
title_full_unstemmed	Integrated marketing communications campaign for a foreign film distributor: heritage link.
title_sort	integrated marketing communications campaign for a foreign film distributor: heritage link.
publishDate	2008
url	http://hdl.handle.net/10356/1332
_version_	1681038494506418176

Integrated marketing communications campaign for a foreign film distributor: heritage link.

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