Perceived influence of proenvironmental testimonials

• Main Authors: Rosenthal, Sonny, Dahlstrom, Michael Field
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Article
• Language: English
• Published: 2020
• Subjects: Social sciences::Geography; Third-person Effect; First-person Perception
• Online Access: https://hdl.handle.net/10356/143530
• Institution: Nanyang Technological University

Recommendations for communicators to make environmental issues more concrete in public align with the tenets of exemplification theory. Audiences may also engage with messages that they perceive as influencing them more than others, an outcome that aligns with the third-person effects framework. Wha...